Human beings value the internet as a platform the world over. Since its discovery, it has become the platform where most of the activities of human beings are undertaken. There are those who use it for advertisement. However, there is a good number of people who use the platform to build their own brands. Then there are others who use the internet as a platform to build brand names that are actually personal names. For this to happen, your name must be attached to a profile.
It is easy to create an online identity. However, managing that profile and what to appear when searched is not as easy. This is because everything is revealed when a name is searched on search engines. Sometimes you want only some parts of your life revealed on search engines. This creates a problem for many people. You want only some parts of your life revealed. How can you achieve this?
Online identity management is a field that works hand in hand with search engine optimization. With search engines, it is possible to customize what appears after searching. Using this concept, you can determine information that appears after your name is searched. Business persons use SEO to create a competitive edge over their competitors. This is when it comes to selling products online that are also sold by competitors.
One good example of a case of online identity management issues is the case of Michael Bullard Jr. He was involved in legal cases in court. Most information about him and his life was revealed due to the court case. Even his images were attached to the court case as portrayed on online platforms. Now, if you search the name of the person, there is a problem. Mainly, what appears is information related to his legal challenges. Part of the information are photographs of the person while in custody.
The situation of Michael Bullard leads to serious issues when it comes to online identity management. How can he or any other person control what appears when one searches their name? Can he control what details appear? There is a solution to this. You can simply optimize what appears under your name on any of the popular search engines. Using optimization, you actually prioritize specific information to be viewed when your name is searched.
The internet has become a very huge platform hence there is need to establish what appears when your name is searched. Having established that, you can then ensure that online identity management enables you to only portray aspects of your life that you would want to be viewed by those who search your name on any search engine. When you do this, you are able to build your brand name as you want and proceed to use the established brand for various ventures in your life.